Câteva aspecte ale argumentării în textul publicitar

Abstract

Any advertising product should answer a very simple question: "Why do I need this product/ service?" In an attempt to be as convincing as possible, ad designers choose a method which they think to be the best, at that particular moment. They try to plead for it, and that is why the advertising discourse has developed a whole argumentative strategy, with its peculiar characteristics. I have tried to show a few significant aspects of this process, pointing out what individualizes the advertising discourse from other persuasive types of discourse.