Possibilities for Making the Concepts of "Strategic Segment" and "Strategic Group" Become Operational - A Case Study in the Clothing Industry in Romania

Abstract

In this paper we formulate possible strategies that may be made to improve the competitive position of companies must take into account the major strategic stakes, opportunities and threats in the environment but also their internal potential, and their ability to respond to challenges posed by change in external environment. By introducing the concepts of "strategic segmentation" and "strategic group" we develop a more accurate and realistic analysis of the competitive environment, highlighting the practical implications of this analysis. Thus, the use of Porter’s competitive forces model to analyze the competitive environment can be made with reference to competition within a strategic group.