Social Business
Resumen
The field of social business is growing rapidly and attracting increased attention from many
sectors. The term itself shows up frequently in the media, is referenced by public officials,
have become common on universities. The reasons behind the popularity of social
entrepreneurship are many. On the most basic level, there’s something inherently
interesting and appealing about entrepreneurs and the stories of why and how they do
what they do. The interest in social entrepreneurship transcends the phenomenon of
popularity and fascination with people. Social entrepreneurship signals the imperative to
drive social change, and it is that potential payoff, with its lasting, transformational benefit
to society, that sets the field and its practitioners apart. Although the potential benefits
offered by social entrepreneurship are clear to many of those promoting and funding these
activities, the actual definition of what social entrepreneurs do to produce this order of
magnitude return is less clear. In fact, we would argue that the definition of social
entrepreneurship today is anything but clear. As a result, social entrepreneurship has
become so inclusive that it now has an immense tent into which all manner of socially
beneficial activities fit. In some respects this inclusiveness could be a good thing. If we can
achieve a rigorous definition, then those who support social entrepreneurship can focus
their resources on building and strengthening a concrete and identifiable field. Absent that
discipline, proponents of social entrepreneurship run the risk of giving the skeptics an everexpanding
target to shoot at, and the cynics even more reason to discount social innovation
and those who drive it.